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Direct Marketing with a opt-in

Jun 26 2017, Author Name

Utilizing direct distributions methods to promote products, services, events or a business has long been known as guerilla marketing. This approach is both time saving and cost effective. Direct Marketing is done through items such as flyers, door hangers, menus, business cards, postcards, brochures and other mediums that can be placed on the door or porch of homes and in some cases directly into the hand.

Direct marketing involves some of the techniques of direct marketing and Internet marketing. In direct marketing traditional methods of promotions are executed manually It involves marketing in two forms, pull and push.

Push in direct marketing requires the user to push the marketing strategy through content directly on the marketing flyer or door hanger. The customer has to approach the promotional matter and see the matter by himself. Unlike digital marketing that use websites, forums and web logs. All these require clicking on a URL in order to view the content. With direct marketing the content that is being displayed doesn’t have to follow any guidelines. Effort is required to only display the content on the paper medium or promotional tool and there is no additional cost of sending the information to the customer.The customer doesn’t have to opt-in for such kind of promotion. The customers who respond to the content can be tracked by redemptions and or a click through rate can be considered which give details about the number of clicks the message received. This is be done by measuring redemptions and or enabling the click through tracking during the campaign, which records the information.

Pull direct marketing techniques requires the effort of both the marketer and the customer. The marketer has to pull the customer information using content sent to the customer on the flyer and the customer has to have peaked interest and then go to a lead page, website, or text to opt in to receive the benefit. SMS, MMS, emails, RSS podcasting are examples of digital marketing that can be paired up with direct marketing. This is a very effective kind of marketing and the investments surely earn a big return as it creates brand recognition. Since the content is sent to individuals, it can be personalized according to the intended recipient.

Koid Starks


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